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Christmas is one of the most popular times of the year for people to attend church. It only makes sense that ministries around the world use this as an opportunity to make a big impact. You can definitely use media to make your services extra special, but it’s important that you’re communicating the right messages. Here are six necessities:

1. We’re Glad You’re Here

Thumbnail-Warm_WelcomeFor both first-time guests and regular attendees, the Christmas season is super busy and church isn’t always at the top of the priority list. Have warm greetings on your screens to express how thankful you are that they made time to attend a service. It’s a little touch that goes a long way and makes the atmosphere feel more homey.

2. Upcoming Events

Thumbnail-Upcoming_EventsHaving something cool for New Years? Got a new series coming up? Show announcement slides or promo videos for what’s happening next. People are more likely to pay attention when it comes from media rather than a bulletin. Be sure to include how they can get more information.

3. We’ve Prepared For You To Be Here

Thumbnail-Today_ScriptureThe biggest difference between a “visitor” and a “guest” is that you prepare for guests. Communicate to your newcomers that you’ve created media with them in mind. Include helpful information that makes it easy for them to get through service without any awkwardness. This can also be comforting to those who haven’t attended in a while. Get more info on this here.

4. Christmas Is About Jesus

Thumbnail-Nativity_LyricsThere are a lot of choices for Christmas-themed media for your services, but I encourage you to choose content that points towards Christ. Use motions with nativity scenes rather than just snow or trees. Show mini-movies that point viewers toward Christ—not just the other aspects of the holiday.

5. Christmas Can Change Your Life

Thumbnail-Christmas_ScaleOne of the most effective ways to tell a story is through video. As you gather together for your Christmas services, use mini-movies to enhance your sermon. They have a way of captivating an audience and speaking to people in a way that words cannot. This is the perfect avenue to communicate how that one night in Bethlehem can change your life forever. Check out one of my personal favorites here.

6. How To Share With Friends

Thumbnail-HashtagWhen people experience something awesome, they immediately want to share it with friends. These days, that’s often done by social networking. Create easy opportunities for sharing by displaying a custom #hashtag throughout your service, uploading your mini-movies and promos to your social profiles, and displaying tweet-sized points in your sermon slides.

What are some other things your Christmas media should communicate? Tell us below!

Kendall Conner

What do you get when you combine production, design, and communications together with a passion for the Church? It turns out, this is the precise formula to make up Kendall Conner. For the past 18 years, this Christ-led creative has been bridging the gap between media and ministry. In addition to serving as the creative pastor in his local church, he is the Chief of Operations for Church Motion Graphics, a ministry-focused design studio that serves thousands of houses of worship around the globe. Kendall specializes in equipping church media leaders and volunteers to utilize creativity in their services to share the hope of Jesus.


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