Today’s post is from Fernando Amaro (@amarocreative) who serves as a Creative Arts Director at Radiant Church in Surprise, Arizona. I was so impressed with this new method of church communication that I had to get him to share.

Our Creative team is always looking for new ways to leverage social media to better communicate the story of Christ and the ministry of Radiant Church. During one of our recent brainstorm sessions we began talking about ways we could use Instagram to help promote upcoming events. Instead of just shooting a promo with an iPhone and posting it directly, we thought it would be really cool to take a normal length promo, which we use on the weekends, and then cut it down to 15 seconds in editing, and post it to our church’s Instagram.

Our Video Producer—Alex Welgraven—who does all the lighting, filming, and editing also regularly adds motion graphics to these promos which really make these videos stand out on Instagram. These graphics are an important part of communicating visually in these videos. Since Instagram lets you choose a thumbnail from the video, information such as a time, date, etc…can be included in the frame we choose as the thumbnail.

We are very excited to continue using this strategy and to expand on it. We’ve talked about the possibility of shooting general church promos, testimony videos, series advertisements, and other videos specifically for Instagram. There are definitely a lot of possibilities!

Here’s a basic rundown of our process as explained by Alex Welgraven (our VP):
“We basically take 15 second versions of our promos in Final Cut Pro at a 640×640 resolution. We use Dropbox to get the videos to our phones and then post them to Instagram from there.”

Here are the most recent promos we’ve done:

Second Saturday PromoWorship Team PromoNewcomer’s Dinner Promo

Have a cool Church Media project that you’d like to share with the world? Contact us here.

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