One of the most frequent questions that I’m asked is…
“What exactly does a creative pastor do?
That’s understandable. Up until a few years ago, the title was only used in a handful of places. Still today, while I see it used at more and more churches, there are many other names used that cover this unique set of responsibilities.
Creative Arts Pastor, Creative Director, Communications Lead, Media Minister, Multimedia Coordinator, A/V Leader, Visual Media Technician, Experience Pastor, Head of Fine Arts, Tech Pastor, Production Coordinator
The list goes on and on.
I’ve also found that many churches combine roles. So it’s not uncommon to see creative tossed in with other areas of ministry.
Worship & Arts Pastor, Youth & Creative Leader, Music & Media Director, Visual & Social Media Coordinator, Minister of Media & Outreach
For me, I’ve been involved in almost every form of church media and creativity. I’ve spent about twelve years serving in ministry and love to help improve every area of the church.
Most of what I do fits into these categories:
Keeping all of our regular attendees in the know about upcoming events and general information is huge. This includes maintaining our website, updating our app, and regularly sending email blasts. Designing graphics and writing copy are a large part of making this happen, too.
External Communication (Marketing)
Since we put a large emphasis on reaching people outside of our four walls, marketing is a huge part of the job. This looks like keeping our website and social media pages active and thriving. I’m also constantly designing new invite cards, posters, flyers, t-shirts, and anything else that we can come up with to spread the word about our church. Creating a solid brand is a key responsibility here.
As a creative pastor, I work hand-in-hand with all of our leaders to make Sundays great at our church. This includes planning messages with our lead pastor, overseeing song selection with the Worship Team, and designing media with the Production Team. My role even extends outside of our auditorium to other areas of the church. I work with the kids leader to take their fun to the next level and plan special moments for our church family with our Guest Experience Team.
We take events seriously at our church because they’re a great way to build excitement. I lead our team in planning for special Sundays like Easter, Christmas, and Mother’s Day. I also ensure that we’re creating memorable days for things like baptisms and baby dedications. Events outside of Sunday like our volunteer celebrations and outreach events also fall into my jurisdiction.
Another area where I come alongside the leaders in our church is to help with their environments. I lead the design all of our spaces, signage, and decor. This includes everything from the signs by the road, to our lobby coffee areas, to our kids classrooms. I work with our worship pastor to create new stage designs and light shows, as well. This even includes the small things like the playlists and scents that are unique to each area.
The Gospel is best shared through story. An extremely important part of my job is collecting stories of what God is doing in our church and sharing it with the world. This most often comes through photo and video. Even simple interviews shared through text posts on social media have been great for this. I’ve found that this part of the job becomes more and more rewarding with each new story.
Leading A Creative Team
It would be impossible for me to accomplish all of these tasks on my own. I have a fantastic team of people who help me do all of these things. As a pastor, I’m called to equip saints for ministry, so I’m always looking to help the various leaders in our church and to get new people involved on my team. I truly consider it an honor to lead them.
The Most Important Part of My Job
All of this comes back to showing the love of God to people in practical ways. Creative ministry, like all ministry, is about the people. If what I’m doing isn’t leading them closer to Jesus, I’ve missed the mark.
What Do You Think?
What is your role at your church?
Let us know by leaving a comment below!