Having spent over ten years serving the Church through creativity, I’ve learned a few things. Whether through projection, audio, lighting, marketing, print, branding, web, or service planning, I’ve faced many hits and misses over the years that have shaped me into the creative pastor that I am today. But, as I stand back and assess my journey over this time, one truth stands out to me.

As you can imagine, I have my share of horror stories from over 500 Sundays.

I remember a service back in the day where I used my personal laptop to run our PowerPoint (yes, I said PowerPoint) and a screensaver full of pictures of my friends filled our church’s projector during the sermon. And you think your lead pastor has it out for you! ;)

I can remember being right in the middle of one of the most heartfelt messages I’ve ever heard and when the pastor called on a video to be played ……..cricket…cricket…….. something went wrong and despite a LOT of prayer, that video never played.

I’ve made major typos in bulletins, designed graphics that looked hideous, let cringe-worthy feedback through sound systems, and tried many ideas that simply didn’t work.

But, while it’s fun to look back and laugh at these kind of things, it’s not the mistakes that you should remember over the long haul. You must hold onto the wins.

This week, I travelled to Baltimore, MD to a church where I worked full-time for five years. My wife and I had made the trip for a funeral and it had been over a year since we’d been there. While we certainly experienced the tears of the occasion, there was a lot of joy found in the reunion we had with members of the congregation.

I was able to connect with so many people that I had served in that ministry and I was incredibly blessed by their genuine excitement to see us. After many hugs, stories, and laughs, I felt like God was using this time to remind me of a simple truth.

Ministry is about people.

This time of reunion reminded me that all of the hard work that I had given in my time serving there wasn’t about making perfect ProPresenter slides or a compelling brand. It was about ministering to them.

Our wins in creative ministry should always come back to changing peoples’ lives.

Did we successfully bring people a little bit closer to Jesus? Did you help people experience the wonder of the Gospel? Did we use the creative resources God gave us to minister to His children? Did you invest in volunteers who served with you? Did you, like a good pastor, cater your “message” to minister to the unique group of people that He’s entrusted you with?

Over these ten years, I’ve seen the things that I thought were so important fade away. Videos come and go. Logos get redesigned. Services are forgotten. While we should certainly strive to give both God and our congregations our best, we must not forget what is truly important. It’s peoples’ lives that matter for eternity.

Creative ministry, like all ministry, is about the people.

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